This portfolio includes some of the marketing, branding and copywriting work that I have done for both industry leaders and smaller businesses.
As Director of National Advertising for the Holiday Inns System, I played a key role in repositioning the Holiday Inn brand. My interest in copywriting blossomed during this early career period as I shared in the creative process with two internationally renowned advertising agencies, Young & Rubicam and J. Walter Thompson. Read more . . .
As the first corporate Vice President of Marketing at Radisson Hotels, I created a Radisson brand that positioned the company for growth from 30 to almost 1,000 properties. My work ranged from crafting marketing strategy and branding to working closely with a world-class creative team at the Bozell & Jacobs advertising agency.
Del Webb Recreational Properties
Serving as Vice President Marketing for Del Webb Recreational Properties I crafted a brand strategy and advertising and promotional campaign that played a pivotal role in increasing the value of Lake Powell assets from $20 million to $77 million. My personal contribution including focusing marketing strategy, branding and extensive copywriting.
The Grand Canyon Railway
As COO and President of the Grand Canyon Railway I implemented my doctoral dissertation to restore this historic 1901 steam railroad and living museum. Additionally, functioning as Chief Marketing Office, I created an extensive advertising and PR campaign and personally wrote the majority of copy.
San Juan Marina – Navajo Nation
One of my first consulting clients was the Navajo Nation and Utah Navajo Industries. Working with both, I created a marketing campaign (and wrote all of the copy) for San Juan Marina and Goulding’s Lodge in Monument Valley. We advertised in feeder markets to drive tourism to this remote Monument Valley destination.
Need a Little Copywriting?
Need a copy approach that engages hearts and minds and motivates action?
If so . . . I would be honored to learn more about your requirements!