Marketing Marriages
Are Made In Heaven

Successful Nonprofit+For-Profit Marketing Marriages™ can be heavenly when they increase revenue and visibility for both partners. They can add considerable equity to both partner’s brands. And, they can instill deep heart-felt connections with customers and supporters.

That’s the good news. But, there may also be some bad news (e.g. Devils) lurking in the details.

The Devils In The Details

Despite the heavenly potentials of Nonprofit+For-Profit Marketing Marriages, partners need to be aware of devils that frequently lurk in the details.

Potential nonprofit partners may want to consider whether:

  1. The for-profit partner’s brand is a good fit with the nonprofit’s mission.
  2. The for-profit partner’s products or services are compatible constituent lifestyles.
  3. Envisioned marketing strategies benefit both partners equally.
  4. Possible participation costs and the potential for fundraising.

Potential for-profit partners may want to consider whether:

  1. The nonprofit’s mission is important to the for-profit’s customers.
  2. The nonprofit’s constituents will be interested in the for-profit’s products or services.
  3. Envisioned marketing strategies benefit both partners equally.
  4. The program will yield a satisfactory return on investment.

As a creator of several high-profile marketing marriages, I may be a bit biased. But, my strongly held belief is that potential nonprofit and for-profit partners will benefit from a bit of prenuptial counseling.

Nonprofit Marketing Marriage
Nonprofit Marketing Devils
Nonprofit Marketing Marriage
Nonprofit Marketing Devils

Prenuptial Counseling

If your organization could benefit from a Nonprofit+For-Profit Marketing Marriage, let’s talk! A little prenuptial counseling could prove worthwhile.

Bob Roth Signature

Bob-Roth@outlook.com
(480) 287-6009

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